Reverse Telephone Search

Marketing with a Telephone
By Adam Urbanski

One of the most effective marketing tools ever invented is sitting on your desk right now. It’s your TELEPHONE! While many professionals waste time cold calling strangers, some marketing savvy pros are using phone in unique ways to quietly attract more new clients, increase customer loyalty, generate loads of referrals, boost sales and profits all while saving time and money. Would you like to know how?

Telephone – like other tools – can be used in a variety of ways. Unfortunately, most people settle on mostly one phone-based marketing activity – cold calling.

I know there are training programs out there teaching how to fall in love with cold calling. Perhaps you enjoy interrupting people, trying to speak as fast as you can so that you can squeeze in your entire sales pitch before they hang up on you. Frankly, I prefer to chew on nails for a week than to make one cold call. But hey – that’s just me. Besides, the best cold call is when a prospect calls you – but that’s a subject for another article.

So here are my top three tips for using phone-marketing effectively.

Top Tip #1 - Call existing clients or prospects.

Remember the saying “don’t preach to the choir”? Well, it’s wrong! You should only preach to the choir!

Instead of bothering strangers, connect with your existing customers or people who have indicated interest in your services or products.

Top Tip #2 - Have a specific reason to call.

Make your message relevant to the person on the receiving end. If you are not sure what you have to offer that’s valuable to your clients and could be shared by phone, you should be looking for a job… But if you insist on running your own business here are a few tips:

- Call to say thank you! Yep, that simple. I just spoke to an internet marketer who makes it a point to call all new online customers within one day. With a bit of clever technology he often makes a live, personal call to the new clients within minutes of them placing an order. Can you imagine how blown away his customers are?