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In addition, the technology today makes it possible for the call to disconnect if a live person answers so you don’t alienate people by making them talk to a computer!

Finally, distributing a pre-recorded message makes it possible to contact hundreds and thousands of people with just a fraction of the time it would take to make personal calls.

Let’s just say that you are billing a $100 per hour of your time. Assuming that each call could take about a minute (and that’s a fast call!) you could make about 60 calls per hour. Your cost is $1.66 per call! And you will get more and more tired and less and less energetic with every call – decreasing the quality of your message.

As an alternative an automated phone broadcast can cost you about 14 cents per minute. And every message is your BEST MESSAGE!

For example, sending a 30 second message to 2000 customers would cost you $140. (half a minute x $0.14 per minute x 2000 customers). What a bargain! It’s fast, it’s cheap and it gets through! By the way – imagine personally leaving 2000 messages… That would take you over 33 hours... Good luck trying!

Bottom line to this long winded explanation is this: making THE RIGHT TYPE OF CALL THE RIGHT WAY in conjunction with modern technology and other marketing tools can make a huge difference in your business.

BONUS GIFT
Want to hear four sample marketing recordings and read my comments what makes them effective? Listen to them here…

© 2006 Marketing Mentors. All Rights Reserved.

The author, Adam Urbanski, teaches service professionals and business owners how to develop marketing strategies that increase sales and profits. His website offers more how-to articles and free tips to create a winning marketing action plan at http://www.themarketingmentors.com

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